Working out what’s good for our health is a complicated business.  Butter is bad.  Butter is good.  Don’t eat salt.  No wait, eat salt!!   Confused?

Granny said that too many carrots can kill you.  She also said that a little of what you fancy does you good.  It’s all about balance.  And about knowing what you are putting in your body.  When it comes to beef – or indeed any meat – an animal that lives a natural healthy life on a natural healthy diet, will produce natural healthy meat.  Red Ruby Devon beef comes from Red Rubies who have grazed at pasture for the vast majority of their lives.  Many Red Rubies will only ever graze pasture, others will eat mostly grass with a small top-up of grains such as oats, peas and barley.  It depends on where the cattle graze; the pasture on some of our most environmentally valuable landscapes are too sparse to provide a complete diet – even for a Devon.  A little bit of grain is like a bit of jam on the bread.

Be an ethical consumer of sustainably produced meat.  Good news!  You can play your part in supporting ethical and sustainably food production just by eating great tasting, healthy Red Ruby Devon beef.  It’s good to know that cattle, like Red Rubies, that spend the majority of their lives roaming extensively across pasture are healthier too.  They are living lives of minimal stress, in their natural habitats amongst family groups where they can express their natural behaviours and instincts.

And it’s a win-win for the environment too.  Red Rubies are often farmed on the most valued and precious of our landscapes.  The breed is recognised by Natural England for their value as natural conservers of these landscapes.



The Facts:  Beef raised predominantly on pasture is better for you.  There is an organisation called “Pasture for Life” who know a thing or two about this.  You can visit their website to find lots more facts about why it’s important for your health, animal health and the health of our environment.

Grass reared beef, such as Red Ruby Devon beef is:

  • Lower in total and saturated fat content
  • Higher in omega-3 fatty acids (good fats)
  • Higher in conjugated linoleic acid (CLA)
  • Higher in vaccenic acid
  • Higher in vitamin E
  • Higher in B vitamins
  • Higher in beta-carotene
  • Higher in calcium, magnesium and potassium

                                                                   And higher in taste.  Enjoy!